Stadia, the dematerialized console that came too soon

The gaming community has therefore not tasted the dubious communication of the American giant, leaving what seems to be the future of the industry relegated to the status of epiphenomenon. Analysis of the rout of the Stadia, a console that arrived too early on the market and is just starting to find a place.


By alienating the gaming community, Google lost the battle before it even started.

A failed marketing

When Google made a sensational entry into the gaming world with the Stadia, the community was in shock. Seeing a juggernaut appear in an increasingly competitive market was enough to make other market players tremble. However, Google immediately chose not to place itself in the same category as its counterparts by dematerializing its console. Concretely, the firm argued that a simple stable internet connection was sufficient to launch a game.

No download, no endless update. One push of a button was enough to play with splendid graphics, zero latency and without having to take care of games. In short, the players’ paradise. If we add to this the rumors circulating about an unlimited game offer similar to streaming platforms for movies and series, the picture seems idyllic.

All players saw in this solution the future of video games: an offer with a catalog and the possibility of playing hundreds of games by paying a monthly subscription. Unfortunately, the announcement of a more classic form of consumption with rare games at market prices totally broke the buzz that was starting to explode before the release in 100. Some videos that have become cult on social networks to make fun of latency have ended up completely destroying the reputation of this console. However, on paper, even today, it only has advantages.

Technical feats

Faster, the dematerialized console has in fact a much higher power than home consoles. The principle here is to centralize the computing capacity of the machine. Thus, the game does not run on a small console, but on a huge machine capable of optimal rendering. This is the result that is sent to the players’ screens. In short, the Internet serves as a relay between the player’s controller and the console, located thousands of kilometers from his home.

This centralization of power is the secret.

But, when the characteristics of the dematerialized console were announced, Sony and Microsoft replied that their consoles would do better. What is true. However, the Cloud Console has a huge advantage that others don’t. It can be optimized, transformed, increased permanently without hampering the player’s experience. The graphics have evolved so much that, from now on, real actors give their features to the heroes of the games. However, with a view to ever greater immersion, the future does indeed lie in virtual reality.


When a giant like Google enters a market as lucrative and innovative as video games, it’s an event in itself.

And this is again where Stadia’s centralized computing power makes the difference. With the ability to transform and improve the power and optimization of virtual reality on a day-to-day basis, Stadia can ensure an optimal gaming experience for its players.

Plus, by paying a service, you also make sure not to damage fragile equipment which becomes obsolete after a few months. With dematerialized consoles, your console evolves with the times. If the need for an internet connection remains a barrier for some countries, Europe and the United States are starting to have a powerful and stable network.

With the increase in internet traffic every year , it is certain that research will develop new and faster ways of conveying information. Optical fiber is not the last step.

A bright future

If the Stadia did not have the success expected by its creators, there is no doubt that it represents the future despite everything. There are many products that have experienced a commercial rout because they are too far ahead of their time. At the same time not very instinctive and strange for their times, they first call for mistrust on the part of potential customers. and reduced with the purchase of individual dematerialized games, there is everything to derail a good invention.

Without striking exclusivity, and with disastrous communication, Google failed to convince the public. After the Google Glass, this console is undoubtedly one of the biggest commercial routs of the company. But let’s wait a few years before we set this in stone. Because, by then, Stadia could become the leader of a market destined to expand.

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