Closing Report bauma 2010
bauma 2010 marks a Turnaround for the Industry
26.04.2010 | Deskman: Marcel Dröttboom
Over 415000 visitors from more than 200 countries came to bauma 2010. The visitor quality was good despite fewer visitors from overseas as a result of the temporary closure of European airspace.
bauma 2010 has marked a turnaround in the international construction machinery industry, ushering in the hoped-for change in sentiment. And this was despite the ban on air travel which impacted on the first few days of the fair.
Already by the mid-way point of the fair a number of exhibitors were reporting more sales than they had expected. „The good old times are coming back: the figures for sales taken at the fair far exceed our expectations. We reckon we will be able to match the volume we took at the record bauma in 2007. This is a clear signal that at Zeppelin-Cat, too, business is moving forward again after the difficult year of 2009,“ confirmed Michael Heidemann, Managing Director of Zeppelin and CEO of Zeppelin Baumaschinen GmbH, Germany. Michikazu Okada, Vice-President of Hitachi Sumitomo Heavy Industries Construction Crane Co., Ltd., Japan: „ We had a lot of new business opportunities some of which already resulted in unexpected conclusions of sale.“
Nevertheless, the general economic situation ahead of bauma and the unexpected ban on air travel at the start of the fair did impact on the final figures for visitor numbers: Over 415000 visitors from more than 200 countries attended bauma 2010. In comparison to bauma 2007, this was 17 percent fewer. 65 percent of the visitors came from Germany, 35 percent travelled from countries outside Germany. „Despite the many emergency measures implemented by Messe München, in cooperation with its employees in Munich and the international sales and association partners, in the second half of the running time – which sees more visitors – not all of the expected visitors from Asia, India and America were able to get to the leading world fair bauma in Munich. However, because of the turnaround which bauma 2010 has ushered in for the sector worldwide, we are looking forward optimistically to the already fully booked bauma China 2010 in Shanghai. Interest in the new event bC India 2011 in Mumbai, too, has led to a considerable expansion in the space originally earmarked for the event. For many of the key players who were represented at the leading world fair bauma, these events will offer international platforms in the two growth markets of China and India, and thus appeal also to the trade visitors who this time were not able to come to Munich,“ said Klaus Dittrich, Chairman & CEO of Messe München GmbH.
The 30th bauma, International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines, Construction Vehicles and Construction Equipment, will take place as planned in three years time, from April 15 to 21, 2013 in Munich, Germany.
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